Digital marketing is crucial for every businesses success. Marketing channels and mediums should be explored and considered for a variety of reasons. In most cases, your customers will be online searching for such products or services that you offer, but don’t have a brand in mind yet. This is where capturing demand online comes in. Whether it be for branding, promotions, traffic or conversion purposes, all businesses should have some form of digital marketing strategy.
Every business needs to have an organic online presence in Google, it’s pretty much the only way to generate free traffic. It’s not as simple as just having a website and your customers will magically find you. We need to help Google understand what your site is about and steer people in the right direction.
Every customer has a need. That need results in a Google Search. Where can the information or product that I’m looking for be found? Google AdWords is the easiest source of immediate traffic. We’re essentially buying the clicks of every day customers searching for information relative to your products and services.
There’s a lot of ways to reach your customers through Facebook, Instagram and other social platforms. Whether your business is B2C or B2B, you can entice you target market with rich content, targeted ads, promotional based incentives and information sharing.
The first challenge in business and digital marketing is driving customers to your website. The next challenge is having them take the desired action that you want them to. CRO tactics require sufficient traffic, data analysis and hypothesis to ensure we’re making informed decisions on how to structure content on your website to ensure users have the best user experience (UX).
What happens to the majority of visitors that come to your website and don’t take the desired action you want them to? How to you continually re-engage with your previous customers that have since forgotten you? Don’t forget about loyalty programs to offer loyal customers promotional based incentives. Email marketing is a powerful way to reconnect with previous web visitors and customers.