Google AdWords Management - PPC - North Lakes | Media MC.
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Google AdWords Management

94% of Australian web searches are performed in Google. This makes Google the primary source of online traffic.

There’s a number of available mediums within Google to source traffic. The most common is through paid ads. This is called Google AdWords.

AdWords is essentially a silent auction which allows business owners and marketers to bid on a selection of chosen keywords that are relative to their products and services, thus resulting in users clicking on the ad and visiting your website. This can also be known as Pay-Per-Click (PPC), as the advertiser pays for each individual click that occurs.

The strategy of your AdWords account is crucial to it’s performance. You can basically buy any keyword you want, however you need to know what the intent is behind the user search, as well as know what you’re objectives are in order to effectively monitor outcomes.

google ads

AdWords Questions

What type of visitors do you need?
What are you most profitable products or services?
What would your target market be searching in order to find you?
Where is your target market located?
What action do you want them to take when they do visit your site?
Is all the information they seek readily available?
How much are you willing to spend to achieve a sale or enquiry?

Google Remarketing

  • Prospect visits your site
  • Prospect is tagged with a cookie
  • Prospect doesn’t convert, exits your site
  • Prospect is on other websites
  • Prospect starts seeing your ad
  • Prospect comes back to your website and converts
Google remarketing
AdWords Fundamentals

AdWords Fundamentals

  • Relevant keywords that match your products and services
  • Enticing and unique ad copy to encourage clicks
  • Clear journey and relevance between keywords and landing pages
  • Clear CTAs to allow your customers to convert easily
  • Clear goals and objectives to effectively measure performance

Media Mc. Service Outline

  • Initial consultation and business discussion.
  • Market research – Competitors and keyword analysis.
  • Review of current AdWords or construction of new account
  • Goal tracking and performance goals setup
  • Deploy custom strategy and AdWords tactics
  • Continued management and campaign optimisation
  • Monthly insights and reporting
google ads
51%

of Australians are still using desktop first

38%

of Australians are now using mobile first

11%

of Australians are using tablets for search

Google AdWords jargon and acronyms snapshot

keywords

Keyword

A keyword is a search term that people type into Google in order to find the information, service or product that they are looking for. This results in ads being displayed.

keyword cpc

CPC

CPC stand for cost-per-click. Google charges you for every keyword that results in ad and showing and a user clicking through to visit your site.

ctr

CTR

Click-through-rate (CTR) is the measure of how many ads have been displayed in Google, divided by how many people have clicked through to the website.

conversions

Conversion

A conversion can be a number of things. However generally considered to be a user taking a desired action on your website; a sale, enquiry, download or email sign-up.