94% of Australian web searches are performed in Google. This makes Google the primary source of online traffic.
There’s a number of available mediums within Google to source traffic. The most common is through paid ads. This is called Google Ads.
Ads is essentially a silent auction which allows business owners and marketers to bid on a selection of chosen keywords that are relative to their products and services, thus resulting in users clicking on the ad and visiting your website. This can also be known as Pay-Per-Click (PPC), as the advertiser pays for each individual click that occurs.
The strategy of your Ads account is crucial to it’s performance. You can basically buy any keyword you want, however you need to know what the intent is behind the user search, as well as know what you’re objectives are in order to effectively monitor outcomes.
What type of visitors do you need?
What are you most profitable products or services?
What would your target market be searching in order to find you?
Where is your target market located?
What action do you want them to take when they do visit your site?
Is all the information they seek readily available?
How much are you willing to spend to achieve a sale or enquiry?
Enquire
- Prospect visits your site
- Prospect is tagged with a cookie
- Prospect doesn’t convert, exits your site
- Prospect is on other websites
- Prospect starts seeing your ad
- Prospect comes back to your website and converts
Enquire
- Relevant keywords that match your products and services
- Enticing and unique ad copy to encourage clicks
- Clear journey and relevance between keywords and landing pages
- Clear CTAs to allow your customers to convert easily
- Clear goals and objectives to effectively measure performance
Enquire
Media Mc. Service Outline
- Initial consultation and business discussion.
- Market research – Competitors and keyword analysis.
- Review of current Ads or construction of new account
- Goal tracking and performance goals setup
- Deploy custom strategy and Ads tactics
- Continued management and campaign optimisation
- Monthly insights and reporting
Get started now
Google Ads
Ad spend <$6000/mo
Google Ads
Ad spend >$6000/mo
What our Clients Have to Say
Mick from Media MC. has made a lot of changes and updates to our website and has been managing our SEO for our plumbing company for over 12 months now. We chose to go with Mick for his communication and ideas. Mick is upfront, honest and professional in all areas of his work. Mick is a pleasure to deal with and I would recommend mick to everyone.
- Buz Plumbing
I have been working with Mick from Media MC for around 12 months. Mick is THE SEO guy you want on your team. His knowledge and understanding of SEO has lead to more hits to my website, more enquiry for my business and more converted sales. Mick is super responsive, always answers my questions (no matter how random and left-field!) and does what he says he will, by when he says he will.
I consider Mick part of the team and I am so thankful to have his skills supporting my business.
- IBN Direct
We have been using Mick from Media MC for 6 months now, working on 3 websites. He has been wonderful, always ready to help with advice and always responding promptly to communications. We are very happy with his service and the work that he is doing for us and thoroughly recommend him to anybody seeking a great Marketing Consultant.
- Dean Agar Photography
Mick was an absolute lifesaver in the migration of our website and carrying over all our SEO. He helped identify and resolve some major issues with the developers prior to launching the new site and managed to carry over and maintain all our SEO. Since, he has been an integral part of our team and has helped identify new ways for us to improve our SEO and generate revenue. He has also helped immensely with guidance and support in other online areas which goes above and beyond his role. Cannot recommend Mick highly enough ?
- Mullen Natural Health
Mick has done an excellent job of managing our SEO and digital marketing for the past year. He has been an absolute pleasure to work with and we have been very impressed by his dedication, hard work and commitment to ensuring the best results for our business. Highly recommend!
- Butlers Business Lawyers
options of rebuilding it so that it was more user and Google friendly. After speaking with Mick, he suggested that we redesign my website and buy a new domain to be more in line with my brand name. Not only did he do a fantastic job building me a new website at a very affordable rate (at nearly half the cost of other quotes I'd obtained) but he was very responsive and knowledgeable which helped me understand the process and timelines along the way.
- Ben Truong
I have referred Mick from Media MC to a number of my customers all of whom have given me very positive feedback regarding his service and pricing. He has assisted my customers with branding, business cards and all their digital marketing needs. Mick works with diligence and integrity and I will continue to recommend him without hesitation.
- Michelle Mills
After feeling left in the dark by our previous SEO agency, we reached out to Mick for SEO services for Your Side Australia, a not-for-profit disability and aged care services provider. He conducted a full audit to identify the technical and content issues and to establish a working direction moving forward.
We like that he is transparent and willing to explain everything in a way we can understand. We are already seeing some great improvements and look forward to continuing to work with him.
- Kelsey Turner
We have been working with Media MC for nearly a year and Mick has helped improve our SEO and recently rebuilt our website. What sets Media MC apart is the level of communication and personalised service provided.
- Urban Patios & Decks
Media MC developed the new website for the Association for the Study of Australian Literature (ASAL). Mick was a great help throughout the whole process of planning and designing, ensuring that the new website has the form and function the Association was looking for to better serve members.
- Roger Osborne
A frictionless agency experience is hard to come by... Mick not only supplied that but also ensured results were delivered!
- Penny Skateboards
I've worked with Mick for a number of years now where he's managed different elements of marketing for my business. He always explains things in an understandable way and is completely open and honest with marketing concepts and outcomes. He's helped us take our business to the next level through branding, marketing and consulting.
- DUNK Uniforms
I've worked with Mick across some of my own businesses, as well as my employment roles. Mick's knowledge of digital marketing is excellent, but the thing that impressed me most about him was that he was much more than just a supplier to his clients. Mick continuously developed lasting personal relationships with his clients which showed me that he really cared about them and their business success.
- go bet
Mick is always prompt, courteous, informative, and generous with his time. There are always prospect/clients/stakeholders that require varying degrees of support and response to detailed questions. Mick is always responsive and understood where and when to bring in the right expertise.
- Graham Howlett
I have worked with Mick across many client projects and have always made introductions with total confidence purely based on Mick's professional attitude and desired to achieve great results.
- Ty Kudla
Without a doubt Mick's strengths lie in his interpersonal skills and ability to relay complex digital strategies in a way that is both educational and easily digestible for clients. I've thoroughly enjoyed my time working with Mick and will certainly be working with him again in the future.
- Gerard Doyle
We approached Mick because of his expertise in SMM. Through his exceptional customer service and rapid turnaround times, he took our business to the next level. There is no doubt when you work with Mick he's got your back and is part of the team. We couldn't be happier with his efforts and his attention to detail.
- Liz Illidge
I first met Mick a few years ago working on a mutual client. It was obvious that Mick had a very deep understanding of the core strategies around SEO/SEM. It was also refreshing to see the relationship that he had developed with the client. Mick's involvement had a direct link to increase performance for the business.
- Todds Hi Fi
Google Ads jargon and acronyms snapshot
A keyword is a search term that people type into Google in order to find the information, service or product that they are looking for. This results in ads being displayed.
CPC stand for cost-per-click. Google charges you for every keyword that results in ad and showing and a user clicking through to visit your site.
Click-through-rate (CTR) is the measure of how many ads have been displayed in Google, divided by how many people have clicked through to the website.
A conversion can be a number of things. However generally considered to be a user taking a desired action on your website; a sale, enquiry, download or email sign-up.