Search Engine Optimisation Redcliffe

SEO Fundamentals

1 – On-page SEO (also referred to as ‘onsite’) is considered all things to do within the website, both front and back end.

• Content – The way the site is optimised for Google to interpret
• Technical – Any back end elements restricting Google

2 – Offsite SEO is often considered as link building. This is when external websites link to you, thus passing a piece of their web authority on to you. This is still highly regarded by Google as an important element within the algorithm. Your business requires online exposure, and link building is a great way to do this, both for link equity and referral traffic

3 – Behaviour. How users interact with your organic results in Google and how they interact with your website is now crucial.

Local SEO

Local SEO aka Google My Business (GMB), the ideal strategy to be found by your local customers. If you have a retail shop presence, office, clinic or bricks and mortar, GMB is a must. Local search is defining local business success, with constant searches including keyword intent ‘near me’, consumers need to find their nearest location. Google will also rank businesses based on proximity to the IP address of that search, putting your website in front of customers at the very time they need to find you.

This is also the ideal time to display your opening hours, contact number, reviews and links to the website.

Media Mc. SEO Service Outline

• Initial consultation and business discussion
• Market research – Competitors and keyword analysis
• SEO onsite audit and keyword strategy
• Goal tracking and performance goals setup
• Strategy implementation; content, links and CRO
• Continued management and campaign optimisation
• Monthly insights and reporting